As one of the original commercial community websites, Amazon has launched the user-referral concept into a common-place online shopping practice. We expect the right to ask people who have bought the book what they thought, and we often want a forum in which to share our own reactions. Amazon has taken that a step further, incorporating further knowledge in the form of comments from the author (among other features) to help convey their intentions to potential buyers.

With all those good intentioned, knowledge-sharing and community models in mind… Have a look at Amazon.co.uk’s review of the Holy Bible. (Note: this is a classic example of one of the most useful English expressions: taking the piss.)

Don’t miss the comments from the author.